Sunday, March 1, 2009

Designer Indian Kurtis

The kurti has gained so much popularity lately that it’s mind-boggling! How could such a simple dress reach the pinnacle of Western fashion in such a short time? A few years ago the kurti was nowhere to be found in America. Now, you can’t turn a mall corner without seeing one. OK, are you confused about what a kurti is? It’s what a westerner would call a women's tunic. Bet you didn’t know that this the second go around for this modest shirt in Western fashion.

The kurti orginated from Indian and Pakistani clothes from South Asia. The range of designs emerging from the Subcontinent is truly amazing. At Zarmina, we pride ourselves in innovative designs with elegant embroidery that is unmatched on or offline.


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In India, fashion is a blend of different styles of dressing that we have adopted from many countries. Especially fashion in urban cities of India is a true manifestation of that. Blend of western and ethnic wear is what we Indians constitute in our dressing. Modern Indian metros are a true picture of east and west conglomeration in terms of clothing. Because of the international exposure that India has received in the past few years, fashion industry has taken a big leap. We have not only been successful in retaining our basic fashion, but also adopt western styles of clothing the Indian way! One of the best examples of this is topping up with a kurtion jeans. It is so Indian and yet western at the same time. In fact a person dressed in kurta suggests so much and makes a distinct Indian style statement. The concept of salwar kameez has also taken a new leap. There are so many western variations that are being introduced in the same. It is fascinating to see how we can incorporate so many styles and cuts and other western trends on a base which is so Indian. People from all over the world seek chances to work with famous Indian fashion designers. The concept of Indian institute of fashion designing has also carved a special niche in the global fashion fraternity. Indeed fashion has created a means to unite and blend amongst various colours of clothing.

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